Lead designer at Internet of Things start-up SAM Labs, exposing people’s potential to shape the future; using technology as an enjoyable, meaningful, and empowering tool. Combining hardware and software SAM wants to be the go-to Internet of Things solution for B2C and B2B.
Involved in early-stage design of the product and Kickstarter campaign, set up design strategy and team. Responsible for user experience and user interaction design of hardware (Industrial Design) and software (Digital Design), mobile app design. Guided and created content (packaging, example applications of the product, website & videos).
Product featured on Wallpaper, Dezeen, Wired, FastCompany.